Work

Six clients,
six different scopes. Every one is live.

From frontend lead at a state enterprise to AI flagship for short-stay hosts. The studio's range is narrow on purpose — software, AI, and the connective tissue between them.

Selected work

What "it works" looks like.

A studio is the sum of what it ships. Six engagements, six clients, six different scopes — every one shipped to launch.

ACTIVE BUILD · 20252025 · IN BUILD
In build
Multi-channel order ops + a new D2C storefront
FULL-STACK PARTNERE-commerce · NDA

An e-commerce build we can't name yet.

Multi-channel order operations, fulfilment integrations, and a new direct-to-consumer storefront. Live work under NDA — we'll write it up once the client is ready to share.

Featured case · in depth

How we built SimpStay — and what shipping AI taught us.

01 · The problem

Short-stay hosts answer the same fifty questions every check-in.

Wi-Fi password. How does the AC work. Where's the nearest 7-Eleven. Most hosts answer those questions ten times a week, in three time zones, on no sleep.

02 · Our approach

Don't build a chatbot. Build a guidebook the bot reads from.

We built a structured guidebook the host edits in plain language, then layered an agent that retrieves from it — the property, the neighbourhood, the guest's actual reservation. The agent doesn't guess. It quotes the host.

03 · What we shipped

Authoring tool, RAG layer, guest chat, eval loop.

Web app for the host to compose and publish. Retrieval over the guidebook plus reservation context. A guest-facing chat that opens from the booking link. An eval suite the host can run before publishing — every change tested against fifty stock questions.

04 · What we learned

AI products live or die in the boring layer.

The retrieval logic, the eval cadence, the human escape hatch — that's where the work is. The model swaps out every six months. The product is everything around it.